The Leadership Academy Podcast

From Purpose to Profit: Building a Self-Selling Brand with Erin Andrea Craske

AJ Willoughby welcomes Erin Andrea Craske, an award-winning strategist and ICF certified business and leadership success coach. With over 20 years of experience in global brand communications and leadership, Erin shares her inspiring journey from the corporate world to becoming a coach and author. Discover how she helps businesses avoid costly mistakes and build brands that sell themselves by focusing on strategy and emotional connections with customers.
Join us as Erin discusses key insights from her book, From Purpose to Profit, including the importance of having a strategy and the difference between a branded product and a true brand. If you're an entrepreneur, business owner, or marketing professional, this episode is packed with actionable tips for building a profitable and sustainable business.
Wisdom moments:
Why strategy is the foundation of any successful business
The difference between a branded product and a brand
How to avoid common business mistakes and build long-term success
Tune in to learn how to transform your business from purpose to profit!
Connect with:
AJ  Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Erin Andrea 
https://www.erinandreacraske.com/ 
https://www.linkedin.com/in/erinandreacraske
 
Produced by Titan Media Worx: This episode is part of “Leadership Academy,” your guide to mastering leadership skills and strategies. Stay tuned for more episodes that empower you to lead with authenticity and impact.
 #LeadershipAcademyPodcast, #BusinessStrategy, #BrandBuilding, #Entrepreneurship, #PurposeToProfit, #LeadershipTips, #BusinessSuccess, #ErinAndreaCraske, #AJWilloughby, #MarketingStrategy, #SelfSellingBrand #titanmediaworx

Bruce Tulgan: Leadership Wisdom for the Modern World

On this episode of The Leadership Academy Podcast, host A.J. Willoughby invites you to a deep dive into the essence of leadership with the renowned Bruce Tulgan. As the founder of Rainmaker Thinking, Inc., and author of 21 game-changing books, Bruce offers profound insights that serve as food for the soul for anyone seeking to lead with purpose and clarity in today’s ever-evolving world.
🔑 Wisdom Highlights:
Navigating the generational shifts that redefine leadership
Cultivating strong leadership that empowers and inspires
Transformative lessons from decades of leadership research and experience
The critical role of self-management in becoming an effective leader
Bruce’s journey from law to leadership mastery is a testament to the power of resilience and adaptability. His wisdom is a beacon for leaders striving to make a meaningful impact in a post-pandemic landscape.
Connect with:
A.J. Willoughby: LinkedIn | Website
Bruce Tulgan: Rainmaker Thinking | https://www.linkedin.com/in/brucetulganrmt/ 
This episode is brought to you by Titan Media Worx, your partner in effortless podcast production. Elevate your podcasting journey by visiting www.titanmediaworx.com for more information.
#Leadership #Inspiration #BruceTulgan #LeadershipAcademy #SoulfulLeadership #TitanMediaWorx #PersonalGrowth #PostPandemicLeadership

Lisa Thomas: The Reluctant Entrepreneur Turned Branding Expert | Leadership Academy Podcast with AJ Willoughby

In this episode of the Leadership Academy Podcast, host AJ Willoughby sits down with Lisa Thomas, the founder and CEO of Main Street Marketing Partners. Lisa shares her journey from a reluctant entrepreneur to a branding and marketing powerhouse, helping small to mid-sized businesses define their brand and drive tangible growth.
✨ Episode Highlights:
How Lisa’s unexpected career shift during the pandemic led to the creation of her own successful agency.
The importance of understanding the "why" behind a business, inspired by Simon Sinek's teachings.
The powerful connection between branding and marketing to create cohesive and impactful messaging.
The evolving landscape of marketing, including the resurgence of direct mail and the strategic use of AI.
Lisa dives deep into the emotional aspects of branding and how she helps clients uncover the golden thread that defines their brand's identity. If you're a business leader looking to refine your brand messaging and marketing strategies, this episode is a must-watch!
Connect with:
AJ  Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
 
Lisa Thomas:https://www.linkedin.com/in/lisathomasbrandingstrategy/ |https://www.jlgroup.net/our-team/lisa-thomas
 
Produced by Titan Media Worx: Simplifying your podcasting needs so you can focus on what matters most—your content. Learn more at TitanMediaWorx.com.
#Branding #MarketingStrategy #LeadershipPodcast #Entrepreneurship #SmallBusinessGrowth #TakeTimeOut #PodcastLife
 

Crafting Effective Business Messaging with Joe Martin | Leadership Academy Podcast

Join AJ Willoughby in this insightful episode of the Leadership Academy podcast as he interviews Joe Martin, a business growth consultant from Chicago. Joe has an impressive track record, having built and exited two companies and worked with big names like McDonald's, Anheuser-Busch, and Microsoft. Joe is here to share his expertise on aligning company messaging for optimal impact.
✨ Episode Highlights:
Joe's journey in the business world and his major achievements.
The critical importance of crafting the perfect first sentence.
Targeting the right customer to transform your business strategy.
Insights into Joe's 'Six Week Cycles' approach to work.
Joe also discusses his personal experiences, the challenges he has faced, and the lessons learned along the way. He provides actionable advice for entrepreneurs and leaders looking to refine their messaging and communication strategies.
Connect with:
AJ  Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
 
Joe Martin: 
Website: https://martinchicago.com
Linkedin https://www.linkedin.com/in/hijoemartin/ 
 
Produced by Titan Media Worx: This episode is part of “Leadership Academy,” your guide to mastering leadership skills and strategies. Stay tuned for more episodes that empower you to lead with authenticity and impact.
 
#LeadershipAcademy #JoeMartin #BusinessGrowth #EffectiveMessaging #Entrepreneurship #PodcastLife

Deep Listening and Leadership Skills | Leadership Academy Podcast with AJ Willoughby

The Power of Soulful ListeningJoin host AJ Willoughby on the Leadership Academy podcast as he sits down with Terri Lonowski, founder of Soulful Listening®, to explore transformative leadership skills. Terri shares her five elements of soulful listening, inspired by her grandmother's wisdom, emphasizing self-care, presence, and emotional intelligence.
✨ Episode Highlights:
Understanding the five elements of soulful listening
Practical breathing exercises for better communication
The impact of deep listening on leadership
Terri’s book, “The Gifts of Pain,” and upcoming projects
Terri provides actionable insights for leaders, highlighting how deep listening can enhance relationships and unlock potential within organizations.
Connect with Us:
Terri Lonowski:
https://www.linkedin.com/in/terrilonowski/ 
https://soulfullistening.com/ 
AJ  Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
 
Produced by Titan Media Worx: This episode is part of “Leadership Academy,” your guide to mastering leadership skills and strategies. Stay tuned for more episodes that empower you to lead with authenticity and impact.
#Leadership #SoulfulListening #TerriLonowski #AJWilloughby #Podcast #SelfCare #EmotionalIntelligence #Communication #TitanMediaWorx
 

Mastering Difficult Conversations with Aleta Maxwell

In this episode of the Leadership Academy Podcast, host AJ Willoughby sits down with Aleta Maxwell, CEO of Uplifting Leadership and author of "How to Have Difficult Conversations that Motivate and Inspire." Aleta shares her extensive experience in HR and leadership, offering practical advice on navigating tough conversations and enhancing leadership skills.
✨ Episode Highlights:
Aleta's journey from hospitality to HR and leadership coaching.
The importance of setting clear expectations and creating buy-in.
Strategies for identifying and addressing performance issues.
Insights from Alita's book on effective communication and leadership.
Aleta discusses her background, including her work with nonprofits and the transformation of a restaurant group in New York City. She emphasizes the value of understanding the root causes of challenges and the benefits of continuous feedback.
Connect with Us:
AJ  Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Aleta Maxwell: 
https://www.linkedin.com/in/aleta-maxwell/
https://www.upliftingleadership.com/
https://www.amazon.com/Uplifting-Leaders-Difficult-Conversations-Motivate-ebook/dp/B08MC7RMPC
Don’t miss this insightful episode filled with actionable tips for leaders at all levels. Subscribe, leave a comment, and share your thoughts below!
#LeadershipAcademy #AletaMaxwell #Leadership #Communication #HR #DifficultConversations #Podcast #UpliftingLeadership
 
This episode is brought to you by Titan Media Worx, your solution for effortless podcast production. Whether you're a seasoned podcaster or just starting out, Visit http://www.titanmediaworx.com/ for more information.
 

Mastering the Mompreneur Journey: Insights with Dori DeCarlo

Join AJ Willoughby as he speaks with Dori DeCarlo, a champion of mompreneurs and women's empowerment through her Word of Mom Radio Network. In this insightful episode, Dori shares her experiences and the unique aspects of being a mompreneur, especially from a home office.
What You'll Learn:
The distinct challenges and rewards of being a mompreneur.
Effective strategies for treating your home-based business with the seriousness it deserves.
The critical role of networking and collaboration in expanding your business and enhancing personal growth.
Gain valuable strategies and insights on navigating the entrepreneurship landscape as a working mother, with guidance from seasoned professionals like Dori.
Connect with us:
AJ Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Dori DeCarlo
https://www.linkedin.com/in/doridecarlo/ 
https://www.wordofmomradio.com/ 
https://www.blogtalkradio.com/wordofmomradio 
Powered by Titan Media Worx:
Looking to start a podcast? Contact Titan Media Worx for top-tier podcast production services. Make your entry into the podcast world seamless with our expertise. Visit us at titanmediaworx.com 

Shawn Shewchuk's approach to developing potential. PART II

Welcome back to the Leadership Academy podcast with your host AJ Willoughby. Continuing our discussion from Part I, we further explore the expert insights of Shawn Shewchuk. As a #1 results coach and bestselling author, Shawn focuses on the fundamentals of business launch and expansion, including the impact of legal and structural decisions for entrepreneurs.
What you will learn
Essential considerations for entrepreneurs starting a new business, from legal frameworks to strategic planning.
Perspectives on effective leadership and the role of a CEO in growing a company.
The importance of fostering strong relationships and networking to drive business growth.
Shawn also offers practical advice on the legal aspects of business, emphasizing the need for a solid support system through lawyers and structured business plans. Drawing on his extensive experience, Shawn details strategies for achieving business independence and scaling operations efficiently.
Connect with:
AJ Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Shawn Shewchuk:
https://www.linkedin.com/in/shawnshewchuk/ 
https://changeyourresults.com/ 
https://lionfactorcoaching.com/ 
Don't miss these valuable lessons from Shawn Shewchuk on how to advance your entrepreneurial journey and achieve your business goals. Be sure to check out Part I for an in-depth understanding of Shawn's transformative coaching philosophy.
Produced by Titan Media Worx.

Dr. Olivia Johnson on Leadership and Suicide Prevention

Join host AJ Willoughby on the Leadership Academy Podcast as he interviews Dr. Olivia Johnson, an Air Force veteran and former police officer turned suicidology expert. Dr. Johnson discusses her transition into leadership roles focusing on suicide prevention and enhancing organizational health within high-stress professions.
What You’ll Learn:
Insights into transitioning from military and law enforcement to roles in suicide prevention.
Strategies for leaders to create a healthier work environment and integrate proactive mental health practices.
Overcoming challenges associated with mental health issues in demanding jobs.
Dr. Johnson talks about her work at the Blue Wall Institute, helping law enforcement agencies implement strategies to reduce job-related stress and prevent suicide. She shares insights from her book, “Practical Considerations for Preventing Police Suicide,” offering valuable guidance for leaders looking to improve mental health approaches in their organizations.
Connect with:
AJ Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Dr. Olivia Johnson
https://www.linkedin.com/in/dr-olivia-johnson-41956425/
Produced by Titan Media Worx: This episode is powered by Titan Media Worx, your solution for expert podcast production. Visit us online for all your podcasting needs.

From selling books to selling ideas: Joe Pallo's journey in emotional selling.

Join Joe Pallo, master sales trainer, on the Leadership Academy podcast as he breaks down his groundbreaking “Sell Nothing” philosophy and the EARN method. This approach emphasizes emotional and logical engagement over traditional transactional tactics, changing the way sales and leadership are conducted.
What you will learn:
The key principles of the EARN method and its impact on sales and leadership.
The role of emotional engagement in improving sales performance and leadership.
Joe's tips on applying these strategies for more effective results.
Joe breaks down his approach to sales, focusing on genuine connections and understanding customer needs beyond the product. He discusses strategies for addressing common sales challenges by prioritizing customer desires and motivations.
Connect with:
AJ Willoughby:
https://www.linkedin.com/in/aj-willoughby-57887544/
http://www.titanmediaworx.com/
https://smallbusinessdelivered.com/
Joe Pallo:
https://www.linkedin.com/in/joepallo-sellnothingllc/ 
https://www.sellnothing.co/ 
Produced by Titan Media Worx
This episode was produced by Titan Media Worx, specializing in high quality podcast production. For more information about their services. go to www.titanmediaworx.com